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In spring 2006, a new material – stone washed denim – was introduced into the LV family with the Louis Vuitton Monogram Denim. Its popularity made it a permanent style with every upcoming season, each time adding a few new alterations and colors as Fuchsia (red) , Lichen (green), Blue and later Noir (black). The model was followed by limited edition Monogram Denim Patchwork and Monogram Denim Raye which were introduced with huge success.
Louis Vuitton carries the name of its founder – the French entrepreneur and designer who established the company in 1854 in Paris, France. Not many people know, but Vuitton's entrance to the world of royalty was in no small part due to Napoleon’s wife hiring Louis Vuitton as her personal packer and box maker.
Louis Vuitton's first breakthrough was the creation of a trunk design that was lighter, yet more durable and most importantly square-shaped, which made it stackable and as such, more suitable for transportation. Since then, with its 100 years of innovation and experience, the brand is far ahead of its competition in any regard and with timeless designs from a long list of famous designers as Marc Jacobs, Takahashi Murakami and most recently, Yayoi Kusama, Louis Vuitton is capturing the hearts of more fashion lovers with each passing day.